Brand Value & Integrated Marketing Communications
“The practice of building a brand name that identifies and differentiates a product from other products essential to attract, establish, and retain brand loyal customers”
The brand value goal of a company is to develop and maintain an integrated marketing communication program using all the elements of the marketing mix (product, price, place, and promotion) throughout its operations to enhance recognition in the marketplace.
From its inception, either to create a new original brand, or to reposition and expand an existing brand, AME melds corporate vision, philosophy and culture into a representative marque that carries the core values of our client and instills positive emotions for its products/services within the marketplace.
AME has a particular expertise in creating, coordinating, and establishing our clients’ brand image development for market introduction, penetration, and share.
AME’s integrated marketing communications process is our proprietary method of communicating our clients’ brand on behalf of new and existing entities for their company, trade, and respective customers.
AME creates, coordinates, and/or integrates all marketing communication tools, avenues, functions, and sources within our clients’ company into a seamless branding program that maximizes the impact on consumers and end users at a minimal cost.
AME’s proprietary method ensures consistency of our clients’ brand by effectively and efficiently delivering its message using media marketing channels – from traditional; newspaper, magazine, mail order, public relations, industry relations, billboard, radio, and television – to online; website design, search engine optimization (SEO), e-marketing, affiliate email, corporate and business web videos, blogs, social media, RSS, Internet Radio, and Internet TV.
AME’s branding method provides for all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing to work together as a unified force, rather than allowing each to work in isolation.
AME drives brand value, which influences all of our clients’ business-to-business, marketing & sales channels, customers, and internally directed communications, throughout all forms of communications and messages.
AME builds companies, brands, and market opportunities.